Your brand is the foundation of your marketing strategy. A quality brand defines your differentiation in the market place. For clients who are struggling with their position in their market or multiple markets, we recommend starting with our professional brand session. These sessions are effective when launching a new product or service.
We will prepare materials for and facilitate a brand session where all key brand influencers share their knowledge and opinions about the factors that will maximize your brand value over time. Within one week of session, a summary and recommendations report will be provided and reviewed with you. The report and established brand identity (positioning/personality) will then be applied to assess and guide brand communications, including all creative design and content.
Our Process
Brand Research and Design Meeting:
- Marketplace Discussion (overview, opportunities, threats)
- Competition Review (strengths and weaknesses of brand and brand’s main competitors)
- Brand’s External/Internal Perceptions Dialogue
- Brand Positioning Exercise
- Brand Personality Exercise
Our Deliverables
Meeting Content Report:
- Refined Positioning
- Personality Description
- Name/Logo/Tagline Assessment
- Recommendations
We will prepare materials for and facilitate up to 2 hour session where all key brand influencers collaborate about brand’s primary target audience, competitive set, key benefits, point of difference and aspirational personality. Within one week of session, a summary and recommendations report will be provided and reviewed with client. The report and established brand identity (positioning/personality) will then be applied to assess and guide brand communications, including all creative design and content. This is included as part of the cost of a Brand Development Session.
Our Process
Brand Design Session:
- Brand Positioning Exercise
- Brand Personality Exercise
Our Report
- Refined Positioning
- Personality Description
- Name/Logo/Tagline Assessment
- Recommendations
We will facilitate up to 2 hour session with client and key communications suppliers, where all relevant brand communications are reviewed and dialogue takes place about perceptions of material’s ability to communicate desired brand messages. Within one week of session, a summary and recommendations report will be provided and reviewed with client. Report will be based on either a previously established positioning and personality, or on the opinions expressed by during the meeting. Key factors will be clarity and consistency of messaging, and consistency of graphic design. This is NOT included in the cost of either a Brand Development Session or Positioning/Personality Exercise, but can be added as part of both.
Our Process
Materials Review Meeting:
- Ads (Print and Electronic)
- Collateral
- Website
Our Deliverables
- Name/Logo/Tagline Assessment
- Materials Design Assessment
- Recommendations
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